George Lakoff explains how metaphors and frames are used by Conservatives (Republicans?) to win elections, including the creation of think tanks and various media to advance their political agenda. He himself identifies with Progressives and Liberals (Democrats?) and gives pointers about how to win elections. It is clear to me that he is a reformer, meaning that he wants to change things through the existing institutions. I am with him in this regard. But he fails to talk about, or even mention, how the very structure of the American government (as presented in the Constitution) fosters oligarchic rule. Pitting Democrats over Republicans is futile; because given the institutions of mass democracy and the institution of one person ruling as President, Governor, and Mayor, oligarchy and corruption will win.